Monday, 10 December 2012

Design method











Directing the eye: 

Another technique I tried to implement as a tool to direct the eye line of the reader was having the following or adjacent paragraph to the first in a different weight of the font used, apposed to changing the font to keep some sort of visual coherence, this way the reader will be able to read through while with relative ease. Any page that does not adhere to these conventions is simple based on the way the eye reads, starting in the top left hand corner and reading from left to right. 

 3 Grid system: 

When working with multiple paragraphs on one page or spread I applied three different grids to each paragraph to this enabled me to have a fairly structured design while creating the appearance necessary for the design concept.

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