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| After discussing some of the ideas about what facts could be associated with my dad i thought about moving it on to a complete branding of Paul Sutton, I disused this with some of my piers and we came up with the idea of cereal, so we started coming up with funny ideas for cereals for my dads name to be associated with; Crunchy Nut Paul's, Coco Paul's, Shredded Paul's... and so on with equally ridiculous names but 'Paulios' would ultimately be the cereal of chose for the Paul Sutton dynasty, there for i took a look at the natural starting point 'Cheerios'. Another idea that developed from the cereal idea was the ideas of getting free merchandise, this was a natural progression to the production of cereal as that is something that most people associate with cereal. what to put into the box again that came as a natural progression, in my eyes and as his son but also something a lot of people picked up on when looking at pictures of him was his 'iconic' glasses so what better to get free but a pair of classic Paul Sutton glasses! and he's no spring chicken so i thought lets make it really 'cool' by labeling it 'retro' |
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